Многие задаются вопросом, как можно создать landing страницу при этом не имея никаких навыков программирования и используя известную систему cms WordPress. Сегодня я расскажу и покажу на примере простую и доступную всем технологию по созданию лендингов использую плагин Page Builder by SiteOrigin.
Инструментарий для лендинга на wordpress
Для получения полноценного лендинг на wordpress нам понадобится:
- Установленная последняя версия WordPress
- Установленный плагин Page Builder от SiteOrigin
- Установленные виджеты SiteOrigin Widgets Bundle (установка в плагинах)
Этих простых действий достаточно, чтобы перейти к практическим моментам. Но есть еще интересный пункт в настройках, о которых я хочу здесь упомянуть.
Настройка SiteOrigin Widgets
Переходим в левом меню админки в раздел «Плагины» и нажимаем на появившееся после установки (SiteOrigin Widgets Bundle) подменю и получаем список доступных для использования виджетов. Они разделены на три части:
- All — все виджеты
- Enabled — включенные виджеты
- Disabled — отключенные виджеты
Вы можете их как отключать, так и включать те, что по умолчанию отключены. Просмотрите их описание и решите с каким набором вы будете создавать вашу Lending Page. Ну а я перехожу к самому интересному, а именно созданию лендоса.
Создание лендинг пейдж используя страницу wordpress
Создавать лендинг мы будем при помощи статических страниц, используемых WordPress для основной информации, такой как: О нас, Контакты, Реклама, Партнеры и т.д. Отличие таковых страниц от записей, состоит в том, что записи – это контент работающий на построение контента в виде блога. Где присутствуют разделы (категории) и привязка к ним каждой новой созданной записи, то есть это динамический контент сайта.
Страницы же создаются в основном для вывода в меню и служат объясняющим контентом или контентом для размещения контактных и прочих данных. Им невозможно присвоить рубрики и невозможно сгруппировать, так как это возможно в записях.
Установка страницы по умолчанию
Создаем новую страницу, пока пустую для того, чтобы сделать ее главной страницей нашего сайта. Я для теста создам с именем Page Builder, теперь сделаем ее главной. Идем в меню «Настройки» -> «Чтение» и ставим по умолчанию нашу страницу:
После этих манипуляций возвращаемся к нашей странице и задаем ей 100% ширину контента, это делается в правой части админки и выглядит примерно таким образом:
На разных шаблонах этот пункт может выглядеть по разному, ваша цель убрать всякие виджеты со страницы и дать ей 100% ширину в окне браузера. На этом наши приготовления пришли к завершающему этапу и самое время приступить к Lending page.
Template landing page в конструкторе Page Builder
Переходим на вкладку Page Builder в редакторе нашей страницы:
Нашему взгляду откроется окно в котором и будет происходить весь процесс создания нашей посадочной страницы, а точнее Лендинг пейдж. Но перед практическим занятием, хочу дать пару слов теории.
Page Builder – это визуальный конструктор, который создает контент придавая ему свои формы и места размещения на страницах сайта, сам контент потом выводится при помощи шорткодов. В этого конструктора есть один существенный недостаток, при большом количестве таких страниц система заметно начинает притормаживать. То есть использовать Page Builder стоит лишь на страницах (статике) в записях я не рекомендую его применять. Ну а теперь к делу.
Как я и обещал, для создания лендинга нам не нужны знания верстки или программирования, а все потому, что мы сейчас установим уже готовый шаблон и просто откорректируем под свои нужды. Кликаем на «Готовый макет» и попадаем на страницу с выбором (не много, но что есть). На каждом шаблоне есть кнопка Preview, при нажатии на которую вы будете перемещены на демо данного макета. Так можно просмотреть все доступные варианты, которые открываются на соседней вкладке браузера и чтобы вернуться к выбору достаточно демо вкладку закрыть. Сделав свой выбор кликаем на картинку (превью) и в нижнем правом углу страницы на «Вставить», кстати есть три варианта вставки, в начало, конец и с затираем всего контента страницы.
What is a landing page creator?
Landing page creators generally take the form of a SaaS (Software as a Service) tool enabling you to build and customize all the components of your landing page online.
Rather than asking a developer to design and set up a webpage, the idea is that you create your landing pages yourself using a tool you can use to design and publish web pages even if you have no in-depth programming knowledge.
Landing page creator thus saves you lots of time and crucially offer lots of templates on which you can base your future page.
Here’s how a landing page builder essentially works:
- Select a template
- Customize it
- Add features
- Publish it
The aim of this kind of tool is therefore to create landing pages which you can add to your digital marketing campaigns in order to tailor them to your target audiences.
Here is a practical example:
Imagine you represent a business which markets mobile apps to other businesses.
You know your customers usually break down into three sectors:
- Real Estate / Property
You currently only have a single website (and a single home page) to which you direct all your visitors and prospects.
Problem: you don’t know how to speak to these three targets at the same time because they each have different issues and needs.
Solution: you use a landing page generator to create three different, customized pages to target your three audiences: tourism, finance, and property businesses.
Result: your conversion rates improve because you direct qualified visitors and prospects to the landing page built specifically to answer their questions. You get more leads and improve their conversion.
You’re now surely thinking that a landing page creator could save you time and money and enable you to better qualify your leads in advance.
But there’s still a problem: which builder should you choose?
It’s true there are so many online landing page builders and it’s hard to choose between them before trying them out for yourself.
To save you time and direct you to the tool that suits you best, AB Tasty has selected 7 landing page creators which we think are the best performers on the market in 2018.
To create our analysis, we considered a set of 4 criteria in relation to each tool.
Getting to grips with the builder
This is all about making the page publisher easy to use. Some solutions require more knowledge and practice than others, and we think it’s a good idea to let you know.
Pricing and subscriptions
Not all tools are of equal value or sell for the same price: we present the prices of these solutions, which often ask you to commit to a monthly or annual subscription.
Range of features
When you build your landing page, you want to have the option to customize it as you see fit. We consider the customization options and the features these services offer.
Choice of templates
We’re not all graphic designers: lots of entrepreneurs need inspiration in order to create their pages, and there’s no shame in that! We present you with the choice of templates each builder offers and how much they cost.
Note: our selection of landing page builders is not a ranking. In our opinion, the 5 softwares presented each have strengths and weaknesses and might be aimed at different user profiles.
This is definitely one of the most comprehensive landing page builders. Unbounce is a leader in the sector. Its ultra-comprehensive service is aimed at experienced programmers looking to save time and at entrepreneurs who want to build one or more 100% customized landing pages quickly.
Getting to grips with the builder
The Unbounce publisher uses a drag-and-drop interface. It’s one of the most comprehensive publishers you’ll find on the market and includes numerous advanced features for adding contact options and customizing your page. You also get the option to add your own HTML-CSS if you need it.
Range of features
Unbounce is, without a doubt, one of the most comprehensive tools on the market. The landing page creator focuses on optimizing conversion with the addition of pop-ups, sticky bars and lots of options for creating visually attractive forms.
Unbounce fits seamlessly with WordPress so you can publish your pages in a matter of minutes. We also like the completely responsive design and parallax options, the chance to add background video, and the many widgets you can choose from.
Unbounce incorporates a simple A/B Testing feature into its landing page tool, so you can cover the basic principles of A/B Testing in your marketing campaigns.
We also like the way it integrates with Google Adwords and the CRMs: Salesforce, Zapier, Marketo, Hubspot, etc.
Choice of templates
Unbounce offers a gallery of 125 responsive templates suited to a whole range of business sectors.
Unbounce also provides access to the Themeforest gallery containing 200 additional Unbounce templates, most available for around €20.
Pricing and subscriptions
Unbounce has 3 different monthly subscription packages (with a discount for purchases billed one year in arrears) so that you can adapt your needs to your budget from $79/month.
Across the 3 subscriptions, it is basically the number of landing pages and pop-ups that you can create which varies. For agencies, the opportunity to create client sub-accounts is only available with the Premium and Enterprise packages.
Although Unbounce is one of the most expensive solutions on the market, it still offers very good value for money.
LeadPages is a solution in great demand among creators of landing pages for good reason: it’s one of the most affordable landing page tools on the market yet still offers plenty of features and a wide range of templates entrepreneurs can base their pages on.
Getting to grips with the publishing tool
The LeadPages builder is clear and intuitive: it’s an easy tool to get to grips with and delivers compelling results quickly.
It works using a drag-and-drop interface requiring no in-depth programming knowledge and allows you to add lots of items: titles, images, videos, forms, buttons, etc.
Range of features
With LeadPages, there are plenty of features at each subscription level.
We like the easy integration of payment and booking modules used by lots of companies and the option to add customized pop-ups and forms.
Although not all the subscription packages give you this option, LeadPages also works with the main CRMs – HubSpot, Salesforce, and Marketo.
As with Unbounce, there is a WordPress plugin allowing you to integrate LeadPages quickly with the CMS. We also like the fact there is a Facebook advertising campaign creator.
LeadPages includes a basic A/B Testing solution available from the Pro package upwards.
Choice of templates
LeadPages offers some 160 templates available free of charge with the chance to buy other templates with more advanced features.
Pricing and subscriptions
Available from $25/month with an annual payment, LeadPages is certainly one of the most affordable landing page creators.
However, many features aren’t included in the Standard version, so you’ll have to trade up to the Pro or Advanced packages to integrate LeadPages into CRMs or to take payments.
GetResponse is a comprehensive marketing solution which as well as an email marketing module, also offers a landing page creator.
Although GetResponse is available from as little as $15/month, there are several packages priced over $1,000/month.
Getting to grips with the publishing tool
The GetResponse builder takes the form of an intuitive and effective drag-and-drop interface. However, it’s a shame that numerous features are only available in the Pro and Max subscriptions.
We like how easy it is to add videos and the option to add a payment method via PayPal.
Range of features
With GetResponse, you soon find your options are quite limited unless you trade up to the Pro package: you can only build one landing page using the Basic package, which does, however, allow you to test the builder in depth before subscribing to a more comprehensive package.
We like the fact that you can access a library of over 1,000 images free of charge, and that there is a built-in photo editor.
As far as additional features go, GetResponse also offers email marketing and marketing automation tools, along with some A/B Testing features.
GetResponse can be integrated with lots of CRMs and other tools, including AdWords, KISSmetrics, Facebook and Tag Manager.
Choice of templates
GetResponse includes several hundred free templates in its subscriptions: These are responsive and categorized by purpose: “opt-in”, sales page, download page… all landing page possibilities are covered.
Pricing and subscriptions
Although subscriptions start from $15/month, it’s only from the Pro package, costing $49/month, that the landing page building options become really interesting.
Instapage stands out from the other landing page tools by virtue of the speed and disconcerting ease with which it can be used. It is a powerful piece of software for entrepreneurs and marketers looking to build landing pages in a matter of minutes.
This makes it particularly well suited to people who want a fast, powerful and affordable landing page creator.
Getting to grips with the builder
The Instapage builder is one of the best on the market because it’s quick and easy to get to grips with.
Using the same drag-and-drop interface, users can add their choice of forms, titles, images, and videos.
Range of features
We like the power of Instapage’s builder, the access to a large library of free photographs, and the clarity of Instapage’s performance analysis reports. The software offers a wide range of features including responsive design, parallax, video backgrounds, AMP landing pages, and Instablocks functionality. We especially like the custom fonts feature, as well as perhaps its most unique feature, team collaboration.
However, please note that A/B Testing features are not included in the basic package.
Choice of templates
Instapage gives you access to a choice of some 200 responsive templates suited to most common uses. They are also categorized by use, saving you time and refining your choice to the most relevant options.
Pricing and subscriptions
Given the number of features on offer, Instapage has an average price and offers a wide range of features depending on your needs. However, A/B Testing and heatmaps are only available from the “Optimizer” package up; the main landing page creator features are available in the basic package.
Wishpond is another fairly comprehensive solution with which you can create (in addition to landing pages) social content and pop-ups, and add a number of marketing automation features to your landing pages.
First of all, we like the fact that you can create an unlimited number of landing pages even with the basic package: the packages increase in price based on the number of leads generated.
Getting to grips with the builder
With the Wishpond builder, you can edit preselected templates using drag and drop. It isn’t as comprehensive as the Instapage and Unbounce creators, but the main features allow you to create professional landing pages.
Range of features
Wishpond gives you access to most of the features you’ll want in the most basic package: unlike any of the other tools presented here, you can use the builder to create an unlimited number of landing pages, email campaigns and pop-ups with no restriction on the number of users.
It also integrates with lots of other tools, including Zapier, Salesforce, SurveyMonkey, Infusionsoft, and Slack.
Choice of templates
Like its competitors, Wishpond gives you access to a catalog of around one hundred responsive templates suited to various business sectors.
Pricing and subscriptions
Available from $49/month with a free 14-day trial period, the “Starting Out” package is certainly one of the most comprehensive on the market for users looking to build an unlimited number of landing pages at low cost.
On that note, Wishpond prices its packages in a different way to its competitors: the basic package limits you to 1,000 leads generated, and you’ll have to trade up to a more expensive package if you want to acquire more. A quirky but attractive model!
Ucraft is an affordable yet impressive option. They go beyond just landing page building by offering a suite of other tools such as the a free logo maker, an e-commerce option, designer tools, and an articles app. Of course, these can all accompany their Free Landing Page Creator.
Getting to grips with the builder
Ucraft uses a self-hosted easy to use drag-and-drop website builder/landing page creator that does not require any coding, webmaster, or designer skills. Everything you build is hosted with Google Cloud and has pretty fast server speed.
Range of features
For a basic website, Ucraft can offer you a custom domain, a multilingual website, free hosting, and 15+ integrations. For e-commerce websites, they offer real-time tracking, a 0% transaction fee, and multi-currency support. We like that they offer SEO support as well.
Choice of templates
Ucraft has various templates for business, e-commerce, personal, restaurant, travel, sport, art, design, photography, portfolio, and blog.
Pricing and Subscription
Ucraft offers both monthly and yearly pricing packages. Unlike most other services, Ucraft does offer a truly free package that lets you customize one landing page. If you like it and decide to use a paid version, it is still very affordable and quite comprehensive.
Worth noting also that the email marketing tool MailChimp has also just launched its own landing page creator. At the time of press, we hadn’t had the chance to test the tool but it might prove to be a serious option if you already use their newsletter or email marketing solution and want an integrated solution.
Landing page builder or comprehensive A/B Testing solution: what to choose?
If you’re reading this article, no doubt building and optimizing website are key issues for you and your business.
Perfect for beginners or agencies who need to build lots of pages from scratch, tools like Unbounce, Instapage and LeadPages allow you to create new landing pages effectively based on templates: a rapid DIY solution which delivers concrete results in a matter of hours.
For companies looking to optimize pages already online, these aren’t the tools for you: you can’t use them to edit published pages, only to create new ones using a drag-and-drop builder.
Another limitation of landing page builders is that your newly created pages are hosted by the solution publisher, which has harmful effects on your landing page’s ability to boost its Google ranking.
Why opt for a comprehensive A/B Testing solution?
Unlike all-in-one landing page creators, comprehensive A/B Testing solutions like AB Tasty allow you to edit existing pages which you’ve already put online, with the aim of optimizing conversion.
When you use a page builder, you’re looking mainly to build new pages to target a particular audience: landing page creators are therefore fully suited to this purpose and really save you time.
When you want to analyse your own pages and optimize them, a solution like AB Tasty allows you to gain insights and an in-depth analysis that landing page builders won’t give you.
Among others, here are a few features that landing page creators don’t offer and which you do get with AB Tasty:
- Session Recording : watch your users interact on your site and analyse their behaviour in video.
- Heatmaps : use heatmaps to view how these users interact with your site.
- Advanced A/B testing features: multivariate testing and sales tunnel testing where you don’t just test one page but a series of pages in the customer journey.
- Advanced targeting: use several dozen parameters to target audiences assigned to an A/B test. You can also extend these criteria by connecting your third-party tools (e.g. Data Management Platform, Data Onboarding).
- Advanced analyses and statistics: dedicated A/B testing tools offer much more refined results analysis algorithms than solutions built into landing page builders, for which A/B testing is not a core business.
- Audience segmentation: split your audiences by target and interest area to break down each audience’s behaviours.
- Send different messages to each customer profile using customized messages.
- Predictive marketing: harness your data and use machine learning algorithms to anticipate how your future customers will behave.
Need to take control and boost conversion on your landing pages? Explore our comprehensive landing page optimization solutions.
Best Landing Page Software Builders
Following is a list of 10 best landing page builders that rank high on conversions and effectiveness.
Instapage is one of the most preferred softwares that provides powerful end-to-end solutions for building and optimizing landing pages.
It has over 100 of the most beautiful, ready-to-use, fully customizable landing page templates in the market.
The page editor is simpler, includes the drag and drop feature and the pages are responsive. It also includes a Big Stock image library that gives you access to 33 million images.
It includes all the easy-to-use content building features that are required to turn clicks into more conversions, but for an affordable price – especially for crunched budgets.
Instapage comes with Parallax scrolling, Dynamic text replacement, unlimited A/B testing, as well as real time analytics.
The features also include Heatmaps (for ultra-specific insights to user behaviour that can help you improve the page performance), Instablocks(or custom blocks that can be reused for quickly creating post-click landing pages) and Collaboration Solution (for real time collaborations with the teammates and clients to streamline and expedite the page design process).
It also offers seamless integration with all the popular email marketing and optimization tools, CRMs, webinars as well as automation.
Instapage annual subscription plans are – $69 (Core), $99 (Optimizer) and $179 (Team & Agency) , and the free trial period is limited to only 14 days.
Case-study: How to Sell 10,000 Ebooks Using an Instapage Landing Page.
Leadpages is one of the most popular landing page creator that offers advanced content building tools only for higher subscription plans.
It has a huge collection of high quality, responsive templates that can be sorted on the basis of conversion rates. Some of them come with a separate price tag of $10-15 each.
Leadpages can help you generate opt-ins called ‘Leadboxes’ that can be used to grow your email list without having a landing page, and can easily be configured to display whenever a visitor reaches your blog post.
You can even do split A/B testing of the landing pages and view their performances through the Analytics section for further optimization.
Leadpages monthly subscription plans start from $25 (Basic), $49 (Pro) and $199 (Advanced). They also have a 30-day money back guarantee.
Bonus: You can even download some of the leadpages landing page templates for free.
Clickfunnels is one of the popular tools for creating sophisticated sales and marketing funnels for almost any type of business. It is predominantly used for services/product promotions and for converting website visitors into potential customers.
It provides an easy interface with several pre-built templates for designing funnels for webinars, sales, membership sites as well as subscriber list. It incorporates almost all the core elements of an online sales funnel builder such as – landing pages, opt in pages, billing pages etc. that can be customized to match with your business requirement.
The features also include email autoresponders for building customer relationships, A/B testing to rule out any non-performing funnel, website hosting, SEO management, sales and data analysis, performance report and several integrations with the third party services for payments, CRM etc.
Clickfunnels has two subscription plans – Basic ($97/ mo) and Etison Suite ($297/ mo) and each offers a 14-day free trial period.
Unbounce is one of the best and most versatile landing page builder.
The simple drag & drop feature makes it easy to visualize and design the pages, most of which are responsive by default. Almost every element of the numerous available templates can be customized, and you can add a variety of forms to multiple landing pages at once.
The built-in A/B testing allows you to quickly create a variant for testing. You just need to duplicate a page and make the required change.
Unbounce monthly subscription plans start from $49 (Starter), $99 (Pro 99), $199 (Pro 199 + 4X traffic) and $499 (Enterprise).
You also get a 30-day free trial period to get a better picture before you actually subscribe.
KickoffLabs provides an easy to use WYSIWYG (what you see is what you get) editor that can help you customize the templates as per your own formatting and advanced content such as slideshows or videos.
It has several features catering to increased engagements and optimizations, like automated email responders, exit-intent pop-up window and built-in “thank you” pages.
The unique viral boost system within KickoffLabs can be used to increase a campaign’s success rate through ‘referral’ incentives and encouragements.
It is also powered by advanced analytic tools that display data based on conversion metrics, influential leads, demographic, social & campaign data.
KickoffLabs monthly subscription plans start from $39 (Starter), $79 (Premium) and $149 (Business). However, you may save upto 30% if you opt for Annual billing. They also have a 30-day refund policy.
OptimizePress designed specifically for WordPress websites, is used to create high converting landing pages. However, you may run it as a blog theme or install as a plugin.
The templates offered are in abundance and probably better as compared to Leadpages. The OptimizePress LiveEditor is equipped with an endless collection of page building tools called ‘Elements’ that can be used for page customizations and real time editing.
OptimizePress subscription plans start from $97 (Core – 3 sites ), $197 (Publisher – 10 sites) and $297 (Pro – 30 sites) and all plans include 1 year of support & updates. They also have a 30-day refund policy.
Pagewiz allows the marketers and business owners to design a new landing page either from scratch or using an existing template.
The templates are well designed, highly optimized for maximum conversions as well as responsive that serve several purposes like lead generation, click-through or video landing pages or exclusively for the mobile platform.
Advanced functionality such as survey feedback can also be included to your pages. Pagewiz can host your landing pages that be mapped to your custom domain.
It also offers an automated A/B testing, lead management along with real time analytics, and even allows you to export the statistical data to excel.
Pagewiz monthly subscription plans start from $29 (Basic), $49 (Standard), $99 (Plus) and $199 (Pro). However, you get a discount of 7.5% if you opt for 6 months, and 15% for 12 months.
They have separate subscriptions only for Enterprises. You also get a free 30-day trial period.
Lander has an easy-to-use, drag & drop visual editor that’s pretty apt for beginners or small business as it doesn’t require any technical knowledge.
Enriched with features such as A/B testing, Dynamic Text Replacement, real time analytics, Lander is an intuitive page creator. It even offers integrations with some of the well-known marketing tools that can help you in creating a marketing campaign as well.
You can even integrate and publish your landing pages on Facebook, within a matter of minutes.
Lander monthly subscription plans start from $49 (Basic), $99 (Professional), $199 (Pro Plus) and $199 (Pro) and the free trial period is limited to only 14 days.
Thrive landing pages is more of a WordPress plugin that enables you to create opt-in pages, sales pages that can lead to the best customer experience and higher conversion rates.
The drag and drop editor within the WordPress dashboard, has a huge set of ‘elements’ that can be used to manipulate over 100 templates.
It also provides sets of matching page designs, that enables you to create thank you pages, email confirmation pages or other funnel pages, that have the same look and feel as the original landing pages where your visitors arrive. It also has the ability to integrate with any email marketing service as well.
Thrive’s one-time fee starts from $67 (1 license pack), $97 (5 license pack) and $147 (15 license pack). Thrive membership can be bought for $19 /month and you can get unlimited free updates and support.
Коммерческих решений не так много, но среди них есть очень интересные варианты.
1. Cornerstone — The WordPress Page Builder
Новый визуальный конструктор страниц, который позволяет простым перетаскиванием элементов создавать в Вордпресс потрясающие страницы с уникальным дизайном.
Cornerstone за полтора года после своего релиза успел понравиться многим пользователям. Только на Codecanyon его приобрели уже более двух тысяч раз. Cornerstone на фоне конкурентов сильно выделяется очень стильным, отзывчивым и интуитивным интерфейсом. Весь процесс конструирования страниц происходит на фронтенде, что позволяет видеть изменения в реальном времени. Плагин включает в себя огромный выбор реально полезных модулей и элементов, а также готовых макетов страниц для использования.
Кстати, разработчиком этого плагина Cornerstone является известная студия THEMECO — разработчик известной темы для Вордпресс — X | The Theme. Все покупатели темы получают плагин бесплатно.
Cornerstone вполне может составить конкуренцию многим коммерческим онлайн-сервисам.
2. Parallax Gravity — Landing Page Builder
Parallax Gravity, конечно, намного проще, чем Cornerstone, однако, тоже позволяет создавать неограниченное количество сложных целевых страниц. На каждую страницу можно добавить несколько разделов, для каждого раздела можно установить фон, добавить любой тип контента, в том числе шорткоды и многое другое.
3. Parallax One Page Builder WordPress Plugin
Потрясающий плагин Вордпресс для быстрого создания неограниченного количества одностраничных сайтов с очень широкими возможностями и множеством различных модулей, эффектов и настроек.
4. Visual Composer — Page Builder for WordPress
Хотел с него начать, но, пожалуй, им закончу, потому что не все так однозначно. Про Visual Composer я подробно рассказывал пару лет назад. Это прекрасный визуальный конструктор, который абсолютно заслуженно является лидером ниши. Я сам очень часто пользуюсь этим плагином. Visual Composer позволяет внедрить визуальный конструктор страниц практически на любой сайт. Что сильно ускоряет, упрощает и удешевляет процесс разработки и эксплуатации сайта.
Почему не однозначно?
Потому что в Visual Composer нельзя просто так взять и создать лендинг.
Как минимум, не с каждой темой это будет работать. Первые вопросы, которые могут возникнуть: как убрать сквозные шапку, подвал, добавить для страниц свою навигацию. Сделать это не сложно, я как-нибудь расскажу как можно грамотно доработать тему. А пока отмечу, что скрывать лишние элементы с помощью CSS, как предлагают некоторые — это не решение.
Тему можно и не дорабатывать, а воспользоваться дополнениями для Visual Composer. Например, Visual Composer One Page Builder — Addons for Visual Composer, который позволяет создавать лендинги, использовав всю мощь Visual Composer. Плагин включает в себя более 25 готовых макетов страниц и более 23 дополнений для самого конструктора, импорт осуществляется в один клик.
Еще есть плагин Smart One Page Navigation — Addon For Visual Composer, с помощью которого можно создавать разные красивые меню для ваших лендингов в Visual Composer.
Для создания лендингов в Вордпресс существует целый ряд и бесплатных решений.
- WordPress Page Builder – Beaver Builder — гибкий конструктор страниц, который позволяет забыть про шорткоды и HTML.
- Elementor Page Builder — продвинутый визуальный конструктор страниц, позволяет создавать лендинги во фронтенде простым перетаскиванием элементов.
- Page Builder: Live Composer – drag and drop website builder — визуальный конструктор отзывчивых посадочных страниц.
- WordPress Landing Pages — создавайте красивые целевые страницы на Вордпресс.
- Unbounce Landing Pages — самый мощный автономный конструктор целевых страниц.
- Landing Page Builder – Drag & Drop Page Builder — визуальный конструктор отзывчивых целевых страниц и макетов.
- Landing Page — позволяет за считанные минуты создавать красивые и высококонверсионные целевые страницы без кода
- Free Landing Pages Builder by Wishpond — конструктор целевых страниц, имеется возможность размещения страниц в собственных доменах и поддоменах.
Как привязать страницу к поддомену
Очень часто лендинги выносят из основного домена в поддомены или даже в отдельные домены. Это очень удобно, позволяет работать с лендингом как с самостоятельным сайтом со своей аналитикой, рекламными кампаниями и т.д.
Существует несколько способов привязки страниц к поддоменам.
Можно настроить зеркала с помощью mod_rewrite. Я не буду подробно останавливаться на нем, в интернете очень много примеров его использования. Не забываем, что работоспособность многих инструкций зависит от конфигурации конкретно взятого сервера.
Иногда бывает целесообразнее переключить Вордпресс в режим мультисайт и воспользоваться штатными средствами маппинга. На мой взгляд, мультисайт — это лучшее, что можно было придумать для лендингов в Вордпресс.
Можно воспользоваться каким-нибудь из специализированных плагинов.
- Page As Subdomain Lite
- Subdomain Pro
В общем, вариантов много.
В заключение предлагаю посчитать в какую общую сумму обойдётся покупка и продление сайта с конструктором страниц на Вордпресс.
Пусть будет два варианта: недорогой и оптимальный.
- Хостинг Спринтхост, тариф «Восток-1» (3 сайта, 3 Гб) — 1176 р.
- Домен в зоне RU — 199 р.
- Бесплатная тема — 0 р.
- Бесплатный конструктор — 0 р.
- Старт — 1375 р. / 1 год
- Продление — 1375 р. / 1 год (115 р. / 1 месяц)
What Should a Landing Page Builder Include?
A landing page does one thing well: focuses visitors’ attention on what you’re promoting, with a single call to action (CTA) that gets people to sign up for more information or directly purchase your product. Landing pages support your marketing campaigns, helping you capture leads and present targeted messages to a specific audience.
You could hand-code a web page, and you could add a single page for your product in any standard CMS. But you’ll do better with something simpler. When you want to build a landing page to launch something new, you need:
- An app to build a one-page website that’s easy to customize without coding.
- Templates to help you make the website quickly with a modern design.
- Tools to add extra items—images, long-form text, and more—to templates.
- A button to send visitors to another site or store where they can buy your product, or a form where they can sign up for more information.
- A customizable domain name for your site.
- Analytics tracking to know how many people visit your page and how they got to it.
There are lots of tools that can help you do that—we’ve tested over 30 in researching this article, recreating our API book’s page in each. The most important thing in a landing page creator is turning your idea into a unique landing page that expresses your product’s value in around 15 minutes, and lets you focus on one Call to Action (CTA), such as getting lead information from a form or driving sales. The best paid landing page builders also help you analyze your traffic and A/B test pages to improve them. We made our picks with those features in mind, along with general ease-of-use, uncommon features, and pricing.
If you have an image or video of your product and some copy written, you should be able to turn those into a page in minutes. When you need to make a site quickly that sells one thing well, these are the best options that stood out in our testing.
Note: What should you include on your landing page, and how can you ensure its success? Check out our How to Make a Great Landing Page for more tips.
The 10 Best Landing Page Builder Apps
- Google Sites for making free landing pages with forms
- Launchaco for launching a basic landing page in 5 minutes
- Carrd for building customized landing pages insanely fast
- MailChimp Landing Pages for getting email newsletter signups
- KickoffLabs for creating landing pages people will share
- Unbounce for tweaking and optimizing your landing pages
- Wix for building a landing page where you can add more pages
- Leadpages for advertising and selling products on a landing page
- Instapage for collaborating on landing page design
- Wishpond for quickly building sweepstakes, contest, and coming soon pages
Best for making free landing pages with forms
The new Google Sites is one of the more hidden apps in G Suite, but it’s one of the better ways to build a landing page with a form for free. To get the new version, go to sites.google.com/new and click the + button in the bottom corner. That’ll give you a basic Google Forms site that looks somewhat like a Google Forms page.
You can customize the site’s text and colors, but can’t change the core style much. All Google Sites pages feature a large header with your page title and a background color or image with your choice of a handful of typeface themes. Underneath that, you can drag in sections for text, images, or uploaded files. Select the Embed option and paste a link from a wide variety of sites to get a preview of that link on your landing page. Or, you can add a Google Docs document, Slides presentation, YouTube video, and more—it’s the easiest way to make a site that showcases your Google files. And if you want to track your page’s traffic, add Google Analytics to your Google Site to keep track.
Want to gather leads? Open Google Forms and build a form, then click the Forms button in Google Sites’ editor and select your form. That’ll embed the full form page—there’s no way to add just the form fields without the header and description. Then, by default, your page will be published on a Google subdomain; you’ll need a G Suite account for your domain to add a custom domain to your Google Sites page. But if you simply want to throw together a quick page, those are the only small downsides to Google’s excellent landing page builder.
- Google Sites Pricing: Free with a Google account; from $5/month per user Basic plan as part of a G Suite plan for custom domains
- Integrate Google Sites into your lead workflow with Zapier’s Google Forms integrations
→ Learn more about Google Sites in our Guide to the New Google Sites.
Best for launching a basic landing page in 5 minutes
Want the fastest way to build a landing page? Launchaco is the app to use. You can make a full page for your new product in under 5 minutes without feeling rushed. It’s designed to build startup websites without fuss. And it even lets you download the completed site if you’d prefer to host it on your server. The dashboard doesn’t feature your page’s traffic stats as many other landing page builders do, but you can add Google Analytics to your page if you want to monitor your site’s traffic.
Click the Create Your Website button on their website to start, then enter your product’s name, choose if it’s an app, Kickstarter project, or something else (the latter being the best option if you want to customize things), then pick a color and typeface scheme. And that quickly, you’ll have a basic landing page. From that final preview shown above, you can type in a heading and subheading for your page, add a logo and background graphic or color, and add a photo or GIF of your product.
Launchaco pages include a button by default, perfect to share an App Store link if you’re promoting an app. Or, to gather leads, you can copy a MailChimp signup form and add it to your Launchaco page settings as a way to get contacts from your landing page. You can also add extra blocks to your page to list features, pricing, FAQs, your team, and even a Medium embed for a way to share blog posts. Or stick with the default layout for what may be the fastest way to build a landing page.
- Launchaco Pricing: Free for unlimited sites with Launchaco branding; $50/year Premium plan for custom domains and branding, and downloadable website
- Use Zapier’s MailChimp Integration to build workflows with Launchaco’s forms
Best for building customized landing pages insanely fast
Still need to make a page in a hurry, but want to customize things more? Carrd’s the next fastest landing page builder. Show up, select a template site, and instantly start editing—you only need to make an account once you’re ready to publish the site. Most editing tools are simple to use. Click an image block, and a sidebar opens where you can upload a new image, add alt text and a link. Editing text is a bit confusing since you can’t edit it inline—again, you click the text then edit it in the sidebar—but it does support Markdown formatting for a quick way to customize your copy.
Many of Carrd’s themes only let you move items up and down to reorder them. That’s a bit restricting but keeps your content lined up. Or, add a Container from the
+ menu and set it to have multiple columns if you want to have items side-by-side. That’s also how you can add more text, videos, and other items to your page.
Carrd’s free version works great if you want to build a landing page with a button to send visitors somewhere else, perhaps to the App Store to buy your product. Or, with a paid plan, you can add a quick form to your page to gather contact info from new leads. Either way, it’s a surprisingly fast way to launch a page that uniquely fits your style.
- Carrd Pricing: Free for 3 sites with core features; $19/year Pro account for a custom domain, forms, embeds, 10 sites, Google Analytics support, and custom CSS
- Create workflows with Carrd forms using Zapier’s Webhooks integration
MailChimp Landing Pages
Best for getting email newsletter signups
It’s mostly an email app—and its landing page forms are only designed to add new contacts to a mailing list. But MailChimp’s landing page builder is one of the best landing page options if you’re planning on sending emails to your new contacts.
Start by creating a new campaign in MailChimp (or opening an existing one), then choose Create Landing Page. Click anything on the page to edit in the sidebar, then click Save & Close to close the editor sidebar and show the elements sidebar to add extra items to your site (something that seemed a bit confusing the first time we built a landing page). Each page will include a form to gather subscribers for your MailChimp campaign. Finish your page, and MailChimp will suggest you add an autoresponder email to send a message to anyone new who signs up for your site.
For now, you can’t add a custom domain name—though with a paid account, you can customize your page’s sub-domain, and the MailChimp team says they hope to add custom domains soon. Even without that, it’s another great cost-effective way to make landing pages, with reports to see how well your pages are converting visitors into subscribers.
- MailChimp Pricing: Free for up to 2,000 contacts and 12k emails/month; from $10/month Growing Business plan for 500 contacts and sending unlimited emails
- Connect your MailChimp landing page to other apps with MailChimp’s Zapier integrations
Best for creating landing pages people will share
Landing pages are great for launching new products or getting new leads who are particularly interested in your product. And in KickoffLabs, each page isn’t just a way to launch something—it’s a campaign where you’ll build a page, gather leads, thank them for signing up, and add them to your email lists or CRM to keep in touch.
As such, it takes a bit more thought to get a KickoffLabs landing page online. Instead of starting with a page, you’ll start by making a campaign with a specific goal (perhaps launching a new product or getting new leads for your business). Then, pick how to gather leads—you could make a pop-up or form for an existing site, but here you’ll likely want to make a landing page. You can also choose a reward, with a KickoffLabs-powered social widget that helps people get excited about new products. Say you’re signing up people for early access to a new feature. In KickoffLabs, if someone signs up, they’re on the list—then if they also share the page, they’ll go up the list each time they share it.
All that’s left is to design the landing page, something that’s faster than in many other landing page editors. Select text and edit it directly, or hover your mouse over the edge of the columns that divide your page and click the
+ button to quickly add an image, video, logo, or file download. There are also pre-made content blocks to help speed up your page design. You can then publish the page directly—or, you download an HTML copy of it to host on your servers for a simple way to use KickoffLabs’ features with any site.
- KickoffLabs Pricing: from $79/month Premium plan for 5 campaigns and 20,000 unique visitors per month
- Add your landing page leads to CRMs and more with Zapier’s KickoffLabs integrations
Best for tweaking and optimizing your landing pages
Unbounce is the Photoshop of landing page editors. Literally—its interface looks much like Photoshop’s, with a dark design, a left toolbar to select the items you want to add to your page, and a right toolbar to customize the options of the item you’re currently editing. Double-click on anything in your landing page design to edit it directly, then customize its advanced settings in the right sidebar—including options to use dynamic text that replaces text in a page with the search query that brought someone to your page. Or, if you’re familiar with HTML code, click the View Source tab under any element to tweak its direct code.
It’s easy to design a custom layout, too. Drag an item on your page to a new spot, and gridlines will automatically snap to other elements to help line things up or center them. Or, if you add something to your page’s header and it’s too large, it’ll show up in red until you resize it to fit in the header section.
There’s so much you could tweak here that you could spend far longer building your landing page than you have to. Just make sure to customize all of the example graphics and text—including the text in the “thank you” box after someone fills out a form. Then, use Unbounce’s A/B testing tool to test variants of your page from the Variant menu in the top toolbar. Back in the Unbounce dashboard, you can then compare to see which version worked better, and can download a list of every lead who fills out your page’s form.
- Unbounce Pricing: from $99/month Essential plan for 75 landing pages and core features (payment details required for trial)
- Build an automated workflow to capture leads from Unbounce forms with Zapier’s Unbounce integrations
Best for building a landing page where you can add more pages
Wix is designed to help you build websites of any size without coding. And if you start out that site with one of Wix’s landing page themes, it can also be one of the fastest ways to make a one-page site. Find the template you want and click its Edit button, then sign up and you can immediately start editing your new site.
The Wix website editor keeps things simple. Click text, and you can edit it right away, with formatting options in a pane right beside. Adding new items is easy too from the
+ button on the left. That opens a menu with options to add formatted text, icons, social media embeds, forms, and more. You can even add a store, blog, or 3rd party app to your page—which would be too much for a landing page, but might be a helpful way to grow your website over time.
Mess anything up? Hover over the Save button and click View Site History for a Google Docs-style revision history where you can rollback any change on your page.
- Wix Pricing: Free for a basic site with 500Mb bandwidth/month; $4.50/month to add your domain; from $8.50/month Combo account for 2GB bandwidth, custom branding, and domain
- Connect your Wix landing page form to other apps by sending its notification emails to Zapier’s Email Parser
Best for advertising and selling products on a landing page
Want a landing page where people can learn about and buy your product in one place? Leadpages has the tools you need for both. It even helps you stay focused as you’re building your page. Start with a template then click anything on the landing page design, and the rest of the page will fade out a bit so you can focus on that one thing you’re editing. Each item only includes a few options in a toolbar right above or below the thing you’re editing.
Get creative with the Widgets and page options in the left sidebar, where you can add videos, images, and even sets of content such as a calendar with a description together. From the Page Tracking tab, you can customize your page’s Google Analytics and Facebook pixel to know exactly how many people see your site both from search and social. And as soon as you finish and publish your site, Leadpages will ask if you’d like to share it with a Facebook ad—and will pre-fill the main details, so it’s even faster to promote your new page.
Then, with a Pro or higher plan, you can add a checkout form to your landing page. Add a Stripe account to process the payments, then drag the Checkout box from the Widgets sidebar to add a payment form to your page for one of the quickest ways to build a one-product store.
- Leadpages Pricing: from $37/month Standard plan for unlimited pages and core features (payment details required for trial)
- Integrate Leadpages into your business workflows with Zapier’s Leadpages integrations
Another great app for selling products on one page is Gumroad. It doesn’t include as many landing page features but does make it about as quick to sell a product as Launchaco does to make a landing page.
Best for collaborating on landing page design
Building a landing page with your team? Instapage is designed for collaboration, while still being focused enough to help you build a landing page in minutes. It’ll ask you to invite your team right from the start—or, if you’re in a hurry, you can make the landing page on your own. You can customize most items in Instapage templates by clicking on them, adding the text you want directly to the page and using the tools above each element to tweak them.
Adding extra items to your page is easy from the top menu. Tap a button to add headlines, long-form text, images, video, buttons, forms, or even a countdown timer to add limited time offers to pages. Or, click the Instablocks section to add pre-made sets of content for a quick way to add a description with a form or an image along with a feature list. You can even save your own sets of customized content as your own blocks to reuse later. Finally, you’ll need to customize the mobile site before you launch your landing page—an extra step most other builders don’t require, though it does help make sure your page looks great everywhere.
Then bring in the rest of the team. Everyone can help edit the page in real-time, much like in Google Docs, or they can add comments to any section of the page to highlight things they think need to be changed. You can download the site as an
.instapage file to share with others or reuse your designs in other accounts. Instapage also includes A/B testing along with a heatmap in its Optimizer and higher plans so you can see what people click and use that to improve your landing page. And, you can use dynamic text to customize copy on a page based on search queries and ad clicks.
- Instapage Pricing: from $79/month Core plan for unlimited pages and core page building and collaboration features with up to 10 team members
- Zapier Instapage integrations coming soon
Best for quickly building sweepstakes, contest, and coming soon pages
Wishpond’s core landing page builder is a great way to build pages—though it can take a bit longer to build a full page than many other landing page builders since you’ll need to customize your design for desktop, tablet, and phone. That can be helpful if you want a customized design for each screen size but can feel tedious if you’re in a hurry to launch your site.
In which case, you should use Wishpond’s contest and sweepstakes pages—the latter of which works great for coming soon pages, too. These templates have been built with speed in mind. Click any element to edit it in a rich text editor that shows up right on top of that spot in the page, almost like a mini copy of Word for the part of the page you’re editing. You can add images and formatted text, then customize the signup form and the text your visitors will see after they sign up on your landing page. Do be sure to click the Save button under each editing box as you’re working, though, as Wishpond doesn’t autosave your page design.
Wishpond will then guide you through choosing a domain or publishing it on a Facebook page. You can then immediately design a welcome email and other automated drip emails to send to your new leads and start working to turn them into customers.
- Wishpond Pricing: from $49/month (billed annually) Starting Out plan for unlimited landing pages and contests, and up to 1,000 leads
- Build automated workflows with your new Wishpond leads using Zapier’s Wishpond integrations
Other Landing Page Builders to Consider
Still haven’t found what you need? If you’re looking for a more specialized landing page—or are willing to spend more time and build a page that fits into a broader CRM and marketing system—then here are some other landing page apps to consider:
- Want a quick landing page to promote an iOS or Android app? Snappykit lets you select your app name from the App Store or Play Store, then automatically builds a landing page from the content you’ve already published.
- Prefer to code your landing page? Here’s a quick tutorial to help you code your first landing page from scratch—or use an app like BowTie to design a Jekyll theme and write your landing page in Markdown-formatted text.
- Want to manage landing pages inside a marketing automation CRM? Infusionsoft, HubSpot, and Marketo all include powerful tools to manage your contacts and customize your marketing for each lead’s interests and needs, along with a landing page builder. But, they also require you to get in touch for a demo before signing up. That makes it slower to get started if you want to make a landing page today—but if your team is already using their apps, their landing page builders could be great ways to promote new products.
- Need a set of landing pages you send visitors through with emails that help convert them into customers? ClickFunnels is a good option for that.
Automate Your Landing Page
Your landing page’s best asset is its form where visitors can sign up to learn more about your product. Some landing pages builders—including MailChimp and Wishpond—include email tools to automatically follow up with a drip message. With others, you’ll need to copy your leads over to an email app to send messages. And with all of them, you might also want to keep your new contacts together in a CRM so you can track your page’s value.
Here are some of the most popular Zapier workflows to help your landing page do more for your business automatically:
Send an Email to New Contacts
Get an email notification as soon as someone fills out the form on your landing page—or use these integrations to send a personalized email to that new contact:
Add Contacts to an Email List
Add new contacts to your email newsletter or drip email list to stay in touch and turn them into a customer:
Add Contacts to a CRM
Keep track of everyone who’s filled out your form, see which of your existing contacts also visited your landing page, and find the people who you should focus your marketing on with a CRM integration:
Get Notified About New Contacts
Make sure you know as soon as new people fill out your form with a Slack or SMS notification: